Items related to ADVERTISING (M & E HANDBOOK SERIES)
Advertising looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more.
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- PublisherTrans-Atlantic Publications
- Publication date1994
- ISBN 10 0712108564
- ISBN 13 9780712108560
- BindingPaperback
- Edition number3
- Number of pages384
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ADVERTISING (M and E HANDBOOK SERIES)
Published by
Trans-Atlantic Publications
(1994)
ISBN 10: 0712108564
ISBN 13: 9780712108560
Used
Paperback
Quantity: 1
Seller:
Rating
Book Description Paperback. Condition: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Seller Inventory # CHL3341486
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£ 1.91
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ADVERTISING (M & E HANDBOOK SERIES) [Paperback] FRANK JEFKINS
Published by
TRANS-ATLANTIC PUBLICATIONS
(1994)
ISBN 10: 0712108564
ISBN 13: 9780712108560
Used
Paperback
Quantity: 1
Seller:
Rating
Book Description Paperback. Condition: Good. Ex school/library book with typical internal/external stamps and markings. Cover differs to one shown. Book is in good condition. Cover has some wear. Creasing present. Discolouration present. Seller Inventory # E0153624
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£ 6.97
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