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Instagram Rules: The Essential Guide to Building Brands, Business and Community - Softcover

Cook, Jodie

 
9780711251762: Instagram Rules: The Essential Guide to Building Brands, Business and Community
Softcover
ISBN 10: 0711251762 ISBN 13: 9780711251762
Publisher: Frances Lincoln, 2020

Synopsis

SALES & MARKETING BOOK OF THE YEAR, THE BUSINESS BOOK AWARDS 2021

'Essential for anyone wanting to take Instagram seriously.' – ALEX WOOD, FORBES

****************

Boost your business, grow an online community or promote a side-hustle with Instagram Rules. 
 
Instagram is an essential tool for any business, and an estimated 60% of users discover new products via the platform. But how can you use it effectively? Social media expert Jodie Cook breaks it down into 125 bite-sized rules, making Instagram an easy and efficient method for expanding your venture. 

Jodie takes you through the most important aspects of running a professional account – strategy, content, community, growth – and drills into the key concepts so that you can apply expert digital marketing knowledge to your profile, no matter the size.

  • Learn the dos and don’ts of post planning; developing a voice; identifying trends; driving a campaign; responding to engagement; and more. 
  • Create a personalised Instagram strategy, whatever your business is. 
  • Apply insight from interviews with successful users (from Ben & Jerry's and Papier, to freelancers and community groups) and Jodie's own experience working with international brands, celebrities and small businesses. 
  • Read as a quick-fire reference or as a step-by-step guide or for effective, focused strategy.
Whether you’re a complete novice, short on time or want to improve your engagement – Instagram Rules makes social media marketing straightforward and hassle-free for any small business or serious Instagram user.

"synopsis" may belong to another edition of this title.

About the Author

Jodie Cook is founder of JC Social Media, an award-winning social media agency that works with international brands, celebrities and small businesses. Jodie was selected as one of Forbes Europe 30 Under 30 Social Entrepreneurs; is a regular commentator on social media; and has written over five books, including the '50 Great Ideas' series (Instagram, Facebook, Twitter and Easy SEO) and Winning at Social Media and Stop Acting Like You're Going to Live Forever.

"About this title" may belong to another edition of this title.

Publisher
Frances Lincoln
Publication date
2020
Language
English
ISBN 10 
0711251762
ISBN 13 
9780711251762
Binding
Flexibound
Number of pages
256