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Synopsis
As the general public has become more aware of pricing and the pricing actions of organizations in recent years, the focus on pricing as a marketing decision area has intensified, and Price Management introduces the fundamental principles of pricing in a clear, accessible manner. The approach is that pricing is a long-term decision that must be made in a thorough and systematic way. Businesses should adopt a proactive approach to pricing in order to achieve their marketing and organizational goals.
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About the Author
Ricardo Machado is a senior lecturer at the University of South Africa (UNISA) who has contributed to various academic books on marketing and related business texts.
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Price Management
Published by
Juta Academic, 2013
ISBN 10: 0702197890
ISBN 13: 9780702197895
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paperback
First Edition
Seller: Chapter 1, Johannesburg, GAU, South Africa
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paperback. Condition: Very Good. First Edition. shelf wear on the wraps. some usage markings. all pages remain intact and presentable. [SK]. Our orders are shipped using tracked courier delivery services. Seller Inventory # d78de
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Price Management
Seller: Chapter 1, Johannesburg, GAU, South Africa
Seller rating 5 out of 5 stars
paperback. Condition: Very Good. reprint. the wraps are shelf rubbed, a bit creased. some usage markings. otherwise soundly bound and presentable. [SK]. Our orders are shipped using tracked courier delivery services. Seller Inventory # c100cd
Buy Used
£ 29.26
£ 20.96 shipping
Ships from South Africa to U.S.A.
Ships from South Africa to U.S.A.
Quantity: 1 available