Event Management: A Developmental and Managerial Approach - Softcover

Softcover

ISBN 10: 0702177792 ISBN 13: 9780702177798

Publisher: Juta Legal and Academic Publishers, 2010

Synopsis

Managing events is both an art and a science. Events managers need to understand and fully embrace the multi-dimensional nature of events management, and cultivate the leadership skills and attitudes in themselves and those they manage. The importance of successfully staging events has increased around the world, as more government agencies begin to realise the potential benefit of using events as strategic development tools. This third edition provides a definitive grounding in the development and management of small to large scale events. The book provides an introduction to events management, then goes on to examine the design, administration and marketing of events, as well as the operational and risk management aspects. It also deals with applied events management through a number of event genre types.

About this edition

• Publisher: Juta Legal and Academic Publishers
• Publication date: 2010
• ISBN 10: 0702177792
• ISBN 13: 9780702177798
• Binding: Paperback
• Edition number: 3
• Number of pages: 584
• Editor: Tassiopoulos Dimitri