Items related to Media studies: Vol 3: Media content and media audiences
Synopsis
In this, the third volume, media content and media audiences (or users) are covered from methodological and theoretical perspectives. Part 1 of the book deals with: quantitative content analysis; visual text analysis; communication and media; textual analysis: narrative; semiotics; argument; media, language and discourse; narrative analysis; media and visual literacy; film theory and criticism. Part 2 deals with: media audience theory (dealing with the uses and gratification theory, reception theory and ethnography); field research in media studies; measuring media audiences; psychoanalysis and television as an illustration of an applied theoretical approach in media audience research; questionnaire surveys in media research. This volume has been written by senior lecturers in media and communication studies and is intended for students of media studies at institutions of tertiary-education.
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About the Author
Pieter J. Fourie is a professor of communication science at the University of South Africa. He is the editor of the research journal "Communicatio" and the author of "Media Studies Volume 1 2e" and "Media Studies Volume 2 2e"
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Media Studies Volume 3: Media Content and Media Audiences
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Softcover. Condition: Good. No Jacket. Volume 3 only. The wraps are shelf rubbed with creasing around the edges. The binding is secure. There are no ink inscriptions or annotations. Extra postage required unless posted within South Africa. JHK. Our orders are shipped using tracked courier delivery services. Seller Inventory # f74fw
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