Synopsis
Introducing the issues underlying marketing concepts and strategies, this is a text which covers marketing essentials, aiming to dismiss the idea that marketing is an overly complicated discipline. A major strand of the work is to discuss the impact of the World Wide Web and Internet, before focusing on the challenges of writing viable, well-considered marketing plans.
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About the Author
Leyland Pitt is the Dennis F Culver EMBA Alumni Chair of Business and Professor of Marketing, in the Segal Graduate School of Business, Simon Fraser University, Vancouver, Canada and Senior Research Fellow, Leeds University Business School in the UK. He has also taught on executive and MBA programmes at schools such as the Graham School of Continuing Studies (University of Chicago), Columbia University Graduate School of Business, Rotterdam School of Management, and London Business School. In South Africa, he has taught on MBA and executive programmes at the University of Cape Town, Rhodes University, UNISA's School of Business Leadership and in 2008 he was a Visiting Professor at the University of Stellenbosch. Christo Boshoff is the Head of the Department of Business Management at Stellenbosch University where he teaches Services Marketing and Marketing Research. He has also taught at the then University of Port Elizabeth and on the MBA programmes of Rhodes University (South Africa), the University of Otago (New Zealand) and Nyenrode Business School in the Netherlands.
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