Synopsis
South African marketers need to sell themselves to each other and the world. "Introduction to Marketing" aims to show them how to do so by mixing easy reading with theoretical and practical examples. It aims to illustrate the everyday practice of successful marketing at home and abroad. The authors focus on building a vibrant, market-led future by laying the necessary foundation for anybody studying marketing at first-year level. "Introduction to Marketing" cuts offers a broad-based introduction to the nature of marketing, the marketing environment, market segmentation, market targeting and product positioning, market information and forecasting, product, distribution, marketing communication and pricing decisions, and the marketing strategy.
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Introduction to Marketing
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Softcover. Condition: Good. 2nd edition. The wrap are a bit shelf rubbed, creased and edge worn. They are strong and sturdy. Internally, clean and complete. Tightly bound. [ak]. Our orders are shipped using tracked courier delivery services. Seller Inventory # e46eh
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Introduction To Marketing
Seller: Chapter 1, Johannesburg, GAU, South Africa
Seller rating 5 out of 5 stars
Soft cover. Condition: Very Good. 2nd Edition. The wraps are slightly shelf rubbed.Internally clean and tightly bound.EK. Our orders are shipped using tracked courier delivery services. Seller Inventory # my12
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£ 27.01
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