Synopsis
Provide your students with a thorough understanding of public relations practice with a text that incorporates the experiences of practitioners with the theoretical perspectives of scholars. The fourth edition features increased coverage of technological change, diversity and expanding global markets, and their impact on the profession. New co-author Dan Lattimore, APR, brings a wealth of professional experience, and years of public relations teaching to this edition.
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Public Relations: The Profession and The Practice
Published by
McGraw-Hill Humanities/Social Sc, 1996
ISBN 10: 0697201228
ISBN 13: 9780697201225
Used
Hardcover
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