Synopsis
This text covers the skills and theory related to interpersonal, small group and public communication in business and professional settings. This sixth edition covers: technological applications; leadership; managing diversity; globalization; re-engineering; and quality and empowerment.
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From the Publisher
A revised Chapter 1 'Communication in Organizations' provides an early foundation in communication theory as a basis for contexts and applications.
'Highlights Boxes', found throughout the text, emphasize topics in Diversity, Ethics, and Technology and their relationship to business communication.
'Key Concept Summaries', found 4-5 times per chapter, reinforce key concepts found in the text. The purpose of these summaries is for students to test their knowledge.
'Case Applications', found 1-2 times per chapter, challenge students to apply communication concepts.
Team Presentations are now covered in small group communication.
Coverage of technology and its impact on organizational communication.
Much of section I is devoted to the importance of effective communication practices.
Numerous examples between the relationship of theory and practice.
The text gives Global examples of communication that reflects the nature of communication.
'Business Briefs' are boxes that highlight or illustrate important concepts in the text.
Appendix: The appendix covers careers in communication, which suggest positions and career options available to those with communication training and skills.
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Communication for Business and the Professions
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Communication for Business and the Professions
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Brown & Benchmart Publishers,c1995., 1995
ISBN 10: 0697201201
ISBN 13: 9780697201201
Used
Softcover
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Condition: good. Supports Goodwill of Silicon Valley job training programs. The cover and pages are in Good condition! Any other included accessories are also in Good condition showing use. Use can include some highlighting and writing, page and cover creases as well as other types visible wear. Seller Inventory # GWSVV.0697201201.G