Items related to Public Relations: The Profession and the Practice

Public Relations: The Profession and the Practice - Softcover

Aronoff, Craig E.; Baskin, Otis W.

 
9780697014856: Public Relations: The Profession and the Practice
Softcover
ISBN 10: 0697014851 ISBN 13: 9780697014856
Publisher: William C. Brown, 1988

Synopsis

This text aims to provide an understanding of public relations and a basis for successful practice using experiences of practitioners and theoretical perspectives of scholars. It includes coverage of technological change, diversity and expanding global markets, and their impact on the profession.

"synopsis" may belong to another edition of this title.

Publisher
William C. Brown
Publication date
1988
Language
English
ISBN 10 
0697014851
ISBN 13 
9780697014856
Binding
Paperback
Edition number
2
Number of pages
504