Modern Media Relations for Nonprofits: Creating an Effective PR Strategy for Today's World (Nonprofit Series) - Softcover

Panepento, Peter; Kerr, Antionette G

Softcover

ISBN 10: 0692830731 ISBN 13: 9780692830734

Publisher: Bold & Bright Media, 2017

Synopsis

Ready to make some news? Organizations that successfully work with reporters, editors, and opinion makers are more visible, better able to advocate for their missions, and more successful in their efforts to raise money to support their work.Peter Panepento and Antionette Kerr have worked both as reporters and as media relations professionals and they've developed a G.R.E.A.T. approach to nonprofit media relations -- Goal-oriented, Responsive, Empowered, Appealing and Targeted.This book serves as your guide for building and carrying out an effective modern media-relations strategy. While there are plenty of other books that offer instruction on media relations, this one is written specifically for those who work for nonprofits and foundations.

About this title

About the Author

As professionals who have each spent more than two decades working in the media, we’ve witnessed this change from the inside. Peter started his career at weekly and daily community newspapers. Later, he worked as a reporter and editor at The Chronicle of Philanthropy where, among other things, he led its transition from a print-focused newspaper to a multi-platform news outlet that was breaking news online, on social media, and through video, podcasts, and webinars. Antionette, meanwhile, began covering nonprofits as correspondent for The Lexington Dispatch, formerly A New York Times publication, in 1997. Although she chose a full-time career as a nonprofit professional, she still works as a news correspondent for magazines, newspapers, and blogs.

Edition details

• Publisher: Bold & Bright Media
• Publication date: 2017
• Language: English
• ISBN 10: 0692830731
• ISBN 13: 9780692830734
• Binding: Paperback
• Edition number: 1
• Number of pages: 184