Think Round: How To Own The Future By Focusing 100% Of Your Company On Customers & Consumers 100% Of The Time - Hardcover

Pease, Martha R; Campbell, Michael J

 
9780692374887: Think Round: How To Own The Future By Focusing 100% Of Your Company On Customers & Consumers 100% Of The Time
Hardcover
ISBN 10: 0692374884 ISBN 13: 9780692374887
Publisher: Demandwerks LLC, 2015

Synopsis

Think Round shows that the key to propelling a business to its full potential and highest heights is not balance sheet engineering, acquisition acumen, organic reinvention, adroit board management or stunning quarterly earnings results. Mastery of those mechanics is the cost of entry not the accelerator to success. The key to winning really big, and staying at the top of the business game is empathy: the capacity to recognize and respond to emotions and aspirations experienced by your customers and consumers. The challenge for CEOs is how to scale empathy to the enterprise level so it can be a sustainable advantage in creating long-term value. Think Round is the guide to just that: a proven approach to owning the future by having 100% of your company focused on your consumer 100% of the time. Peppered with invaluable real-world anecdotes and examples culled from the impressive careers of Martha Pease and Michael Campbell, who have helped companies like Apple, IBM, FedEx, Pepsi, Pizza Hut, Visa, Domino's, Neutrogena, and Unilever etch their names in the halls of business greats, Think Round is your guide to a better, brighter executable and ultimately, revelatory way of life for your organization.

"synopsis" may belong to another edition of this title.

Publisher
Demandwerks LLC
Publication date
2015
Language
English
ISBN 10 
0692374884
ISBN 13 
9780692374887
Binding
Hardcover
Number of pages
162