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Synopsis
In The CAP Equation, Joe Buzzello offers a simple, highly effective model designed to take the mystery out of succeeding in commission sales. Joe breaks the sales process down into three easily identifiable components: Competencies, Attitudes, and Pipeline practices, and includes a myriad of real examples culled from his own professional experience. He also provides a wealth of written and downloadable resources that will help you identify your strengths and improve upon your weaknesses. By reading and applying these straightforward principles, you will:• Begin practicing the most crucial foundational processes which are rarely taught to salespeople early in their careers.• Identify the key Competencies that you must become proficient in — the skills that will enable you to win in the game of sales.• Immediately begin forming the vital Attitudes that will ensure your survival and lift you to the lofty production levels you’ve dreamed of.• Understand and practice the Pipeline mastery secrets of all top producers.• Learn how to get out of your own way so that you can solve The CAP Equation© and develop sustained wealth in your career.
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About the Author
Joe Buzzello is a nationally recognized expert on direct selling and sales leadership with over 35 years of experience. He has built several legacy sales teams and experienced unprecedented success in individual and business-to-business markets as well as the network marketing industry. Joe has held V.P. positions and served in executive sales management roles for Fortune 500 companies, but he has never strayed far from the art and science of selling, which he loves. After retiring from the corporate world in early 2014, Joe began dedicating his time to writing, speaking, and coaching groups and individuals through his proprietary platform, The CAP Equation©.
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The CAP Equation: A Foolproof Formula for Unlimited Success in Sales
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11 Creative, LLC (edition 1), 2015
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