Synopsis
This is a foundational overview of the art, science, and business of printing. Written for college, vocational, and high school programs, it is also suited to internal training for new print shop employees, designers, print buyers, and others unfamiliar with the print process. This edition is the first textbook to use Ricoh's Clickable Paper technology to access related interactive videos, reader-to-reader interaction, and other digital content on mobile devices.
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