Bit by Bit: Social Research in the Digital Age - Softcover

Salganik, Matthew J.

Softcover

ISBN 10: 0691196109 ISBN 13: 9780691196107

Publisher: Princeton University Press, 2019

Synopsis

An innovative and accessible guide to doing social research in the digital age

The rapid spread of social media, smartphones, and other digital wonders enables us to collect and process data about human behavior on a scale never before imaginable, offering entirely new approaches to core questions about social behavior. Bit by Bit is the key to unlocking these powerful methods. In this authoritative and accessible book, Matthew Salganik explains how the digital revolution is transforming the way social scientists observe behavior, ask questions, run experiments, and engage in mass collaborations. Featuring a wealth of real-world examples and invaluable advice on how to tackle the thorniest ethical challenges, Bit by Bit is the essential guide to doing social research in this fast-evolving digital age.

About this title

About the Author

Matthew J. Salganik is professor of sociology at Princeton University, where he is also affiliated with the Center for Information Technology Policy and the Center for Statistics and Machine Learning.

From the Back Cover

"Bit by Bit is, by far, the best and most up-to-date book on modern social science. Salganik writes compellingly and inspiringly. He has done a wonderful job of collecting a diverse set of meaningful examples and describing how they are important in language anyone can understand."--Sean Taylor, research scientist, Facebook

"This book is a gem--a rare combination of a highly accessible and engaging writing style coupled with an introduction to advanced computational methods for collecting and analyzing observational and experimental data."--Michael Macy, Cornell University

Edition details

• Publisher: Princeton University Press
• Publication date: 2019
• Language: English
• ISBN 10: 0691196109
• ISBN 13: 9780691196107
• Binding: Paperback
• Number of pages: 448