Featuring interviews with CEO's of leading companies, such as Kodak and American Express, this book outlines a series of skills and techniques that show professional advisors how to build up a trusting relationship with their clients.
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Jagdish Sheth, Ph.D., is the Charles H. Kellstadt Professor of Marketing at Emory University's Goizueta Business School, where he founded the Center for Relationship Marketing. A renowned educator, senior management adviser, and speaker, Dr. Sheth is the author of twelve books and over two hundred articles that have appeared in The Wall Street Journal and other major publications. His clients include many leading corporations such as BellSouth, Ford, Motorola, and Whirlpool.
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