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Synopsis
"Market Driven Strategy" is a buzzword that many business people use without grasping its full meaning. This text offers practical advice for managers who want to better communicate with their customers, perform miles ahead of their competitors, and continually be responsive to both.
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About the Author
George S. Day holds the Geoffrey T. Boisi Professorship in the Department of Marketing and is Director of the Huntsman Center for Global Competition and Innovation at the Wharton School of the University of Pennsylvania. Professor Day has written more than 125 articles for leading marketing and management journals and fourteen books including Market Driven Strategy, the companion volume to this book. A consultant to leading corporations worldwide, Day is the recipient of the Charles Coolidge Parlin Award for his leadership in the field of marketing and the Paul D. Converse Award for outstanding contributions to the development of the science of marketing. He lives in Bryn Mawr, Pennsylvania.
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- PublisherFree Press
- Publication date2000
- ISBN 10 0684864673
- ISBN 13 9780684864679
- BindingHardcover
- LanguageEnglish
- Number of pages304
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The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers
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ISBN 10: 0684864673
ISBN 13: 9780684864679
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