Lightning Strategies For Innovation: How the World's Best Firms Create New Products - Softcover

Zangwill, Willard I.

 
9780684863979: Lightning Strategies For Innovation: How the World's Best Firms Create New Products

Synopsis

Willard Zangwill’s study of the innovation he addresses world-class practices of leading companies like General Electric, 3M, Canon, and others, providing a multi-step strategy for cultivating new products and development. Zangwill also explains the philosophy behind concurrent engineering, rapid learning cycles, target pricings, and more—in order to influence and promote the innovative process.

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About the Author

William I Zangwill is the author of Light Strategies For Innovation, a Simon & Schuster book.

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Other Popular Editions of the Same Title

9780029356753: Lightning Strategies for Innovation: How the World's Best Companies Create New Products

Featured Edition

ISBN 10:  002935675X ISBN 13:  9780029356753
Publisher: New Lexington Press, 1992
Hardcover