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Synopsis
When Marc Andreessen and Jim Clark founded Netscape in 1994, they were the first to envision how the Internet could revolutionise conventional ways of using computers, distributing software, communicating with other people, and conducting business. In this penetrating analysis of strategy-making and product innovation in the dynamic markets of commercial cyberspace, bestselling authors Cusumano and Yoffie draw vital lessons from Netscape and how it has employed the techniques of 'judo strategy' in its pitched battle against Microsoft. Through on-site observation and in-depth interviews, the authors construct a blueprint detailing how this hugely successful software company has competed on Internet time. They suggest that by designing products that run on multiple operating systems and staying flexible, they have forced Microsoft into an immovable and therefore less competitive position. Managers everywhere will want to absorb these valuable lessons from the fastest growing software company in history and put them to work in their organisations now - before the competition does!
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About the Author
Michael A. Cusumano, co-author of MICROSOFT SECRETS and THINKING BEYOND LEAN is Distinguished Professor of Management at MIT's Sloan School of Management. David B. Yoffie is the Max and Doris Starr Professor of International Business Administration at Harvard Business School.
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Competing on Internet Time: Lessons from Netscape and Its Battle with Microsoft
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Competing on Internet Time: Lessons from Netscape and Its Battle with Microsoft
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Competing on Internet Time: Lessons from Netscape and Its Battle with Microsoft
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Hardcover. Condition: Very Good. Competing on Internet Time: Lessons from Netscape and Its Battle with Microsoft This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780684853192
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Competing on Internet Time: Lessons from Netscape and Its Battle with Microsoft
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Competing on Internet Time: Lessons from Netscape and Its Battle with Microsoft
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Competing on Internet Time : Lessons from Netscape and Its Battle with Microsoft
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Free Press, 1998
ISBN 10: 0684853191
ISBN 13: 9780684853192
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Competing on Internet Time
Seller: Hamelyn, Madrid, M, Spain
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Condition: Como nuevo. : Este libro analiza las estrategias de desarrollo de productos y marketing de Netscape en su batalla con Microsoft. Los autores, Michael A. Cusumano y David B. Yoffie, examinan cómo Netscape compitió en el tiempo de Internet, ofreciendo lecciones valiosas para los gerentes sobre cómo adaptarse y tener éxito en mercados dinámicos. El libro detalla cómo Netscape diseñó productos que funcionan en múltiples sistemas operativos y se mantuvo flexible, lo que obligó a Microsoft a una posición menos competitiva. EAN: 9780684853192 Tipo: Libros Categoría: Negocios y Economía|Tecnología Título: Competing on Internet Time Autor: Michael A. Cusumano| David B. Yoffie Editorial: Simon & Schuster Ltd Idioma: en Páginas: 361 Formato: tapa dura. Seller Inventory # Happ-2024-01-31-2280f5d9
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Competing on Internet Time: Lessons From Netscape & Its Battle with Microsoft
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Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.4. Seller Inventory # G0684853191I4N00
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Competing on Internet Time: Lessons From Netscape & Its Battle with Microsoft
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Hardcover. Condition: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 1.4. Seller Inventory # G0684853191I2N00
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Competing on Internet Time: Lessons From Netscape & Its Battle with Microsoft
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