Synopsis
Never straying far from his central thesis that risk can almost always be managed and reduced, Reiss covers every obstacle the entrepreneur is likely to meet. Where do ideas come from? How do you get started? Where can you find the money? How do you build credibility? With many practical suggestions, this book should be useful to anyone starting a business.
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About the Author
BobReiss is the founder and president of R&R Recreational Products, Inc. In the early 1980s, he created the popular TV Guide Trivia Game, an entrepreneurial venture that is the basis for the Harvard Business School case included with this book. In the early 1990s, he founded the Valdawn Watch Company, a division of R&R, which was selected by Inc. Magazine as one of the fastest-growing companies in 1992, 1993, and 1994. Mr. Reiss is a frequent guest speaker to entrepreneurship classes nationwide. He has been involved in fourteen start-up companies.
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Low Risk, High Reward: Starting and Growing Your Business with Minimal Risk
Published by
Free Press, 2000
ISBN 10: 0684849623
ISBN 13: 9780684849621
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