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Achieving Planned Innovation: A Proven Strategy for Creating Successful New Products and Services - Hardcover
Synopsis
Presents a scientific five-step paradigm that aims to increase the success rate of new products in the market place.
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About the Author
Frank R. Bacon, Jr., is a professor of marketing at Michigan State University. The originator of the Planned Innovation process, he has assisted many foreign and domestic companies in the development of market-oriented plans and new products for commercial, industrial, military, and aerospace markets. He lives in East Lansing, Michigan.
"About this title" may belong to another edition of this title.
- PublisherSimon & Schuster Ltd
- Publication date1998
- ISBN 10 0684839903
- ISBN 13 9780684839905
- BindingHardcover
- LanguageEnglish
- Edition number3
- Number of pages176
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Achieving Planned Innovation: A Proven System for Creating Successful New Products and Services
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
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Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.6. Seller Inventory # G0684839903I4N00
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Achieving Planned Innovation : A Proven System for Creating Successful New Products and Services
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Achieving Planned Innovation: A Proven Strategy for Creating Successful New Products and Services
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. Dust jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9780684839905. Seller Inventory # 4121131
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Achieving Planned Innovation: A Proven System for Creating Successful New Products and Services
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Achieving Planned Innovation: A Proven System for Creating Successful New Products and Services
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Hardcover. Condition: Like New. Dust Jacket Condition: Like New. Inscribed "To Norm, With best wishes and many thanks for the quotation used on the jacket cover. Sincerely Frank 12-10-97."+ letter to book recipient. Slightly scuffed cover. Presenting Planned Innovation--the market-tested, five-step paradigm that has been proven to increase the success rate of new-product ventures in more than 20 companies. This book covers all aspects of PI, including how to cultivate a lasting market orientation, how to formulate selection criteria that reflect strategic objectives and tactical goals, and how to assess positive and negative influences. 44 charts & diagrams. Inscribed and Signed By Author. Seller Inventory # 009790
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Achieving Planned Innovation: A Proven System for Creating Successful New Products and Services
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Hardcover. Condition: As New. Prompt Shipment, shipped in Boxes, Tracking PROVIDEDNear fine in near fine dust jacket. First edition. Seller Inventory # Bing64741
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Achieving Planned Innovation: A Proven System for Creating Successful New Products and Services
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Achieving Planned Innovation: A Proven System for Creating Successful New Products and Services
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hardcover. Condition: New. In shrink wrap. Looks like an interesting title! Seller Inventory # Q-0684839903
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