Achieving Planned Innovation: A Proven Strategy for Creating Successful New Products and Services - Hardcover

Bacon, Frank R.; Butler, Thomas W.

 
9780684839905: Achieving Planned Innovation: A Proven Strategy for Creating Successful New Products and Services

Synopsis

Presents a scientific five-step paradigm that aims to increase the success rate of new products in the market place.

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About the Author

Frank R. Bacon, Jr., is a professor of marketing at Michigan State University. The originator of the Planned Innovation process, he has assisted many foreign and domestic companies in the development of market-oriented plans and new products for commercial, industrial, military, and aerospace markets. He lives in East Lansing, Michigan.

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Other Popular Editions of the Same Title

9781416573210: Achieving Planned Innovation: A Proven System for Creating Successful New Products and Services

Featured Edition

ISBN 10:  1416573216 ISBN 13:  9781416573210
Publisher: Free Press, 2007
Softcover