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The Marketing of Nations: Strategic Approach to Building National Wealth - Hardcover

Kotler, Philip; Jatusripitak, Somkid; Maesinsee, Suvit

 
9780684834887: The Marketing of Nations: Strategic Approach to Building National Wealth

Synopsis

This text presents a strategy that countries' leaders can adopt to jump-start economic growth. With examples from Japan, China, Latin America and Eastern Europe, the authors demonstrate how to identify the best opportunities for growth and prevail in the international marketplace.

"synopsis" may belong to another edition of this title.

Synopsis

This text presents a strategy that countries' leaders can adopt to jump-start economic growth. With examples from Japan, China, Latin America and Eastern Europe, the authors demonstrate how to identify the best opportunities for growth and prevail in the international marketplace.

"About this title" may belong to another edition of this title.