Synopsis
The authors have developed a system for making predictions about future consumer trends and finding potential patterns of interest. They suggest strategies for responding to the late 1990s business environment, developing long term plans to survive by predicting rather than reacting.
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About the Author
Kenneth R. Hey is a managing partner at Inferential Focus, a New York-based market-intelligence firm that specializes in detecting important economic, social, technological, and political changes in the United States and abroad. Mr. Hey directs the firm's research activities and translates its market intelligence into written briefings for clients. He lives in Atlanta.
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The Caterpillar Doesn't Know : How Personal Change is Creating Organizational Change
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Free Press, 1998
ISBN 10: 0684834294
ISBN 13: 9780684834290
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