Comeback: The Fall & Rise of the American Automobile Industry - Softcover

Ingrassia, Paul

Softcover

ISBN 10: 0684804379 ISBN 13: 9780684804378

Publisher: Simon & Schuster, 1995

Synopsis

Comeback: the Rise and Fall of the American Automobile Industry In a compelling, fast-paced narrative, the authors chart the remarkable reconstruction of America's dying auto industry, revealing the inside stories of Chrysler's startling recovery, the boardroom coup that revolutionized General Motors, and the reinvention of Ford by a group of devoted middle managers.

About this title

Review:

Alexander Wright Library Journal The definiteve recent history of the American automobile industry...at once engrossing and packed with valuable information...flawlessly researched...highly recommended.

Jonathan Yardley The Washington Post Book World A case study of the price that human vanity exacts....The authors have told the story of Detroit's fall and rise comprehensively and lucidly, and have connected it to the larger story of an emerging global economy in which American industry "no longer could...be led solely by people whose world view was limited to the American midwest."

Business Week Comeback...wraps a dozen years of turmoil into a compelling saga....Ingrassia and White...spin a yarn that will entertain readers beyond the industry.

About the Author:

Paul Ingrassia, formerly the Detroit bureau chief for The Wall Street Journal and later the president of Dow Jones Newswire, is the deputy editor-in-chief of Reuters. Winner of the Pulitzer Prize in 1993 (with Joseph B. White) for reporting on management crises at General Motors, he is the author of Crash Course: The American Automobile Industry’s Road from Glory to Disaster.

About this edition

• Publisher: Simon & Schuster
• Publication date: 1995
• ISBN 10: 0684804379
• ISBN 13: 9780684804378
• Binding: Paperback
• Number of pages: 528