The "American Century" was an idea that the founder of Time, Life, and Fortune preached to two generations of Americans, using the persuasive powers of his propaganda empire. Herzstein (history, U. of South Carolina) examines Luce's political ideas and their influence as the century which he named comes to an end and the 100th anniversary of Luce's birth approaches. Annotation copyright Book News, Inc. Portland, Or.
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Robert E. Herzstein is Carolina Research Professor of History at the University of South Carolina.
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