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Synopsis
Examining one of the most bitter rivalries in American business, a journalist journeys inside the secretive world of the Mars company; the life of its founder, innovative entrepreneur and autocrat Forrest Mars; and its long-time battle with Hershey. 25,000 first printing. Tour.
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About the Author
<b>Joël Glenn Brenner</b> began reporting on the candy business in 1989. She is the first and only journalist ever to gain access to the Mars company, and her Washington Post Magazine cover story on Mars won numerous prizes. She was recognized five times by the Financial News Journalism Reporter as one of the best financial journalists in the nation under the age of thirty. She is a 1989 graduate of the University of Missouri at Columbia and now lives in New York. She can be reached at www.JoelGlennBrenner.com.
From the Inside Flap
and Milton Hershey built business empires out of chocolate. In this long-awaited history of the candy business, over eight years in the making, former Washington Post reporter Joël Glenn Brenner tells a unique story that is like chocolate itself, a rich blend of many compelling ingredients--in this case, biography and cultural history, investigative reporting and literary journalism. Along the way, Brenner takes us inside a world as mysterious as Willy Wonka's Chocolate Factory, where industrial spies jockey for inside information as paranoid executives fight an all-out war for America's sweet tooth.<br> <br>Forrest Mars, often called "the Howard Hughes of candy," was one of the most successful (and private) entrepreneurs in America, a brilliant autocrat who built a unique $20-billion-a-year empire. Milton Hershey was a dreamer who wanted to create not just a company but an industrial paradise, and after making an immense fortune, he
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The Emperors of Chocolate : Inside the Secret World of Hershey and Mars
Published by
Random House, Incorporated, 1998
ISBN 10: 0679421904
ISBN 13: 9780679421900
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The Emperors of Chocolate : Inside the Secret World of Hershey and Mars
Published by
Random House, Incorporated, 1998
ISBN 10: 0679421904
ISBN 13: 9780679421900
Used
Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
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