Effective Small Business Management - Hardcover

Scarborough, Norman M.; Zimmerer, Thomas W.

Hardcover

ISBN 10: 0675212820 ISBN 13: 9780675212823

Publisher: Merrill, 1990

Synopsis

For courses in Small Business Management, Entrepreneurship, Starting a New Business, Running a Small Business, New Venture Management.

This practical, best-seller teaches budding entrepreneurs the “hands-on” tools and techniques for launching and managing a small business the right way―and to imbue it with the staying power necessary to succeed and grow in today's competitive environment.

About this title

From the Back Cover

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Synopsis

Combining a comprehensive overview of small business theory with straightforward coverage of the practical, day-to-day concerns of those involved with small businesses, this third edition features expanded coverage of such areas as interational small business and the impact of new technology.

Edition details

• Publisher: Merrill
• Publication date: 1990
• Language: English
• ISBN 10: 0675212820
• ISBN 13: 9780675212823
• Binding: Hardcover
• Edition number: 3
• Number of pages: 816