Mobilizing Invisible Assets - Softcover

Itami, Hiroyuki

Softcover

ISBN 10: 067457771X ISBN 13: 9780674577718

Publisher: Harvard University Press, 1991

Synopsis

The author suggests that successful corporate strategies depend upon the marshalling of a firm's "invisible assets" - resources such as technical know-how, the visibility of a brand name, or knowledge of a customer base - as well as its tangible assets, such as people, goods and money. He emphasizes the ways strategy must fit the firm's external environment and also stresses the importance of internal fit within the organization.

About this title

Review

Itami's book is not mired in the analysis typical of management texts, and is likely to make a valuable addition to the literature on corporate strategy.--Sloan Management Review

Itami provides carefully argued and well-thought-out discussions of the identification and use of a company's information or knowledge resources--in all, a convincing point of view on the crucial importance of 'soft assets' in our age of information.--Mark J. Estren "Miami Herald "

[Itami] has updated his original Japanese version to the benefit of English readers. Western companies should take note of his argument.--The Economist

Edition details

• Publisher: Harvard University Press
• Publication date: 1991
• Language: English
• ISBN 10: 067457771X
• ISBN 13: 9780674577718
• Binding: Paperback
• Number of pages: 200