A wonderful supplement to any marketing course, this paperback provides a starting point for anyone trying to develop a focus on the consumer by giving a “reader friendly” overview of what academic researchers have discovered about consumer grocery shopping behavior.
"synopsis" may belong to another edition of this title.
This text provides an introduction to the understanding of changing consumer behaviour and trends in managerial practice in the grocery industry.
"About this title" may belong to another edition of this title.
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