Items related to Grocery Revolution: The New Focus on the Consumer
Synopsis
A wonderful supplement to any marketing course, this paperback provides a starting point for anyone trying to develop a focus on the consumer by giving a “reader friendly” overview of what academic researchers have discovered about consumer grocery shopping behavior.
"synopsis" may belong to another edition of this title.
Synopsis
This text provides an introduction to the understanding of changing consumer behaviour and trends in managerial practice in the grocery industry.
"About this title" may belong to another edition of this title.
- PublisherPearson
- Publication date1997
- ISBN 10 0673998800
- ISBN 13 9780673998804
- BindingPaperback
- LanguageEnglish
- Edition number1
- Number of pages256
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Grocery Revolution: The New Focus on the Consumer
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Grocery Revolution
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Grocery Revolution
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Grocery Revolution
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
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