Employing a clear, straightforward framework, this text focuses on the types of data most commonly produced by the basic research methods of observation, survey, and experiment, the text pairs each method chapter with a chapter on the analysis of the types of results usually obtained with that type of research.
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A text that integrates basic research methods with associated methods of data analysis, for introductory methods students in psychology and across the social sciences. Focusing on the types of data most commonly produced by the basic research methods of observation, survey, and experiment, it pairs each method chapter with a chapter on the analysis
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