Influence: Science and Practice - Softcover

Cialdini, Robert B.

 
9780673467515: Influence: Science and Practice

Synopsis

Narrative writing is combined with scholarly ideas in this examination of the psychology of compliance (ie uncovering which factors cause one person to say "yes" to another's request). By combining evidence from two relevant, but very different arenas - the realm of controlled research and the working world of influence professionals - this book looks at this issue in terms of six basic principles of psychology (one to a chapter). These principles direct human behaviour, and are therefore extremely powerful: reciprocation, consistency, social validation, liking, authority and scarcity. This text is a supplement for courses in introductor psychology, social psychology, management, sales, marketing and persuasion.

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Other Popular Editions of the Same Title

9781886746763: Influence: Science and Practice

Featured Edition

ISBN 10:  1886746761 ISBN 13:  9781886746763
Publisher: Talman Co, 1996
Softcover