Comeback: The Fall and Rise of the American Automobile Industry - Hardcover

Ingrassia, Paul; White, Joseph B.

Hardcover

ISBN 10: 0671792148 ISBN 13: 9780671792145

Publisher: Simon & Schuster, 1994

Synopsis

Documents the collapse and comeback of America's largest industry in a saga of greed and stubbornness, spotlighting dedicated managers, engineers, and financiers who struggled to change the Big Three before it was too late. 60,000 first printing. First serial, The Wall Street Journal. Tour.

About this title

Review

Alexander Wright Library Journal The definiteve recent history of the American automobile industry...at once engrossing and packed with valuable information...flawlessly researched...highly recommended.

Jonathan Yardley The Washington Post Book World A case study of the price that human vanity exacts....The authors have told the story of Detroit's fall and rise comprehensively and lucidly, and have connected it to the larger story of an emerging global economy in which American industry "no longer could...be led solely by people whose world view was limited to the American midwest."

Business Week Comeback...wraps a dozen years of turmoil into a compelling saga....Ingrassia and White...spin a yarn that will entertain readers beyond the industry.

About the Author

Paul Ingrassia, formerly the Detroit bureau chief for The Wall Street Journal and later the president of Dow Jones Newswire, is the deputy editor-in-chief of Reuters. Winner of the Pulitzer Prize in 1993 (with Joseph B. White) for reporting on management crises at General Motors, he is the author of Crash Course: The American Automobile Industry’s Road from Glory to Disaster.

Edition details

• Publisher: Simon & Schuster
• Publication date: 1994
• Language: English
• ISBN 10: 0671792148
• ISBN 13: 9780671792145
• Binding: Hardcover
• Edition number: 1