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Synopsis
A former brand manager for Procter & Gamble identifies ninety-nine time-tested strategies, principles, and beliefs followed by the company, and explains how listeners can successfully apply these practices to their own jobs.
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About the Author
Charles L. Decker manages a consulting and focus-group research business. After graduating from Dartmouth College and serving in the U.S. Coast Guard, he joined Procter & Gamble and was promoted to brand manager in less than three years. P&G's marketing and management principles and practices served him equally well at Oglivy & Mather where, as management supervisor of the Kimberly-Clark account, he and his team achieved extraordinary success for the Huggies Disposable Diaper brand, a direct competitor of P&G's Pampers and Luvs. He was also executive vice president at Bates Worldwide, and director of their Latin American network of agencies.
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- PublisherSimon & Schuster
- Publication date1998
- ISBN 10 067158250X
- ISBN 13 9780671582500
- BindingAudio Cassette
- LanguageEnglish
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