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Synopsis
Behind the scenes at Microsoft, some of the most successful managers are at work every day. How can their innovative perspectives and daily practices help the general reader? This text reveals these strategies with insights and techniques.
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Review
The Microsoft Edge, by former Microsoft manager Julie Bick, outlines approximately five-dozen administrative tactics that are successfully used within the company. Based upon her own experiences and those of 40 other managers, it presents them in short "lessons" that focus on hiring and retaining top employees, introducing new products and maintaining their momentum, conducting business online, and developing positive relationships with both internal and external partners. Some (like "on the Web you can alter your product or promotion daily by measuring responses and tweaking as you go") may seem obvious, but Bick's supplementary details (explaining, for example, exactly how the CarPoint site's option-pricing feature was reconfigured when logs showed few visitors using it) are truly instructive. And while the book definitely shows Microsoft in the best possible light, some of its most illuminating material concerns the handling of notable problems--such as the total failure of the highly publicised "Bob" software, and the inability to debug a consumer tax-preparation programme in time for its intended launch. --Howard Rothman
Review
The Washington Times Possibly the most valuable business book of the year....The author is a gifted communicator who truly has something worth reading.
USA Today Short, crisply written chapters...delivered with humor.
The Orlando Sentinel (FL) What better way to learn the most cutting-edge business strategies than to take a glimpse behind the scenes of one of today's most successful companies? Bick...offers precisely this in her newest book.
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The Microsoft Edge: Insider Strategies for Building Success
Seller: MusicMagpie, Stockport, United Kingdom
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The Microsoft Edge: Insider Strategies for Building Success
Seller: Bookbot, Prague, Czech Republic
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Softcover. Condition: Fine. Behind the scenes at Microsoft, some of the world's most savvy and successful managers are at work every day. How can their innovative perspectives and daily practices help guide your own journey on the road to success? In THE MICROSOFT EDGE Microsoft veteran Julie Bick reveals these insider strategies with on-the-job insights and practical techniques. From interviews with more than 30 employees at every level and in a variety of divisions, Microsoft's management tenets and culture is boiled down to five areas: New Products, Not-so-new Products, People, Partners and Doing Business on the Web. Bick assesses how the team at Microsoft pioneered and built the company through exponential growth in a constantly changing market, what the qualities, habits and quirks are that keep the company moving ahead and how the reader can apply these insights to their own career. THE MICROSOFT EDGE is an entertaining read for seasoned managers and a smart tool kit for the new kid on the block. The basic message is 'Here's how Microsoft wins, and here's how you can too!'. Seller Inventory # 08d40300-3473-4400-9c71-e07057da0aeb
Quantity: 1 available