Guides the entrepreneur through four stages of a new business enterprise: starting out, expanding, learning about the customer base, and responding successfully to market changes.
"synopsis" may belong to another edition of this title.
Stephan Schiffman is the founder and president Of D.E.I. Management Group, one of the notion's leading sales training and consulting firms. His clients have included AT&T, Motorola, and Aetna/U.S. Healthcare.
He is the author of twelve books, including Cold Calling Techniques (That Realy Work) -- which has sold more than 100,000 copies -- and The 25 Sales Habits of Highly Successful Salespeople. He has also recorded several audiotopes, including Getting Through, High Efficiency Selling, and 25 Sales Secrets.
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