Synopsis
Examines the company's corporate culture to identify the beliefs, codes of conduct, and rules of engagement responsible for success
"synopsis" may belong to another edition of this title.
About the Author
Charles L. Decker manages a consulting and focus-group research business. After graduating from Dartmouth College and serving in the U.S. Coast Guard, he joined Procter & Gamble and was promoted to brand manager in less than three years. P&G's marketing and management principles and practices served him equally well at Oglivy & Mather where, as management supervisor of the Kimberly-Clark account, he and his team achieved extraordinary success for the Huggies Disposable Diaper brand, a direct competitor of P&G's Pampers and Luvs. He was also executive vice president at Bates Worldwide, and director of their Latin American network of agencies.
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Winning The P & G 99 99 Principles And Practices Of Procter And Gamble's Success
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Pocket Books, New York, NY, 1998
ISBN 10: 067101739X
ISBN 13: 9780671017392
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