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Synopsis
Examines the company's corporate culture to identify the beliefs, codes of conduct, and rules of engagement responsible for success
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About the Author
Charles L. Decker manages a consulting and focus-group research business. After graduating from Dartmouth College and serving in the U.S. Coast Guard, he joined Procter & Gamble and was promoted to brand manager in less than three years. P&G's marketing and management principles and practices served him equally well at Oglivy & Mather where, as management supervisor of the Kimberly-Clark account, he and his team achieved extraordinary success for the Huggies Disposable Diaper brand, a direct competitor of P&G's Pampers and Luvs. He was also executive vice president at Bates Worldwide, and director of their Latin American network of agencies.
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Winning with the P&G 99: 99 Principles and Practices of Procter Gambles Success
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Winning With the P&G 99: 99 Pr
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Winning the P and G 99 : 99 Principles and Practices of Procter and Gamble's Success
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Winning with the P&G 99: 99 Principles and Practices of Procter Gambles Success
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Winning with the P&G 99: 99 Principles and Practices of Procter Gambles Success
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Winning with the P&G 99: 99 Principles and Practices of Procter Gambles Success
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Winning with the P&G 99: 99 Principles and Practices of Procter Gambles Success
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Winning with the P&G 99: 99 Principles and Practices of Procter Gambles Success
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Winning with the P&G 99: 99 Principles and Practices of Procter Gambles Success
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Winning with the P&G 99: 99 Principles and Practices of Procter Gambles Success
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
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Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G067101739XI3N00