Items related to One Click: Jeff Bezos and the Rise of Amazon.com
Synopsis
Amazon's business model is deceptively simple: make online shopping so easy that customers won't think twice. It can be summed up by that button on every page: 'Buy now with one click'.
Why has Amazon been so successful? Much of it hinges on Jeff Bezos, the CEO and founder, whose unique character and ruthless business sense have driven Amazon relentlessly forward.
Through interviews with Amazon employees and competitors, One Click charts Bezos's rise from computer nerd to world-changing entrepreneur. It reveals how he makes decisions and where he will take Amazon next.
Amazon is a case study in how to reinvent an entire industry. It is one that anyone in business ignores at their peril.
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About the Author
Richard Brandt is an award-winning journalist who has been writing about Silicon Valley for more than twenty years. A former correspondent for Business Week, he is the author of the blog Entrepreneur Watch, Capital Instincts: Life as an Entrepreneur, Financier, and Athlete and Inside Larry and Sergey's Brain.
From the Back Cover
Amazon's business model is deceptively simple: make online shopping so easy that customers won't think twice. It can be summed up by that button on every page: 'Buy now with one click'.
Why has Amazon been so successful? Much of it hinges on Jeff Bezos, the CEO and founder, whose unique character and ruthless business sense have driven Amazon relentlessly forward.
Through interviews with Amazon employees and competitors, One Click charts Bezos's rise from computer nerd to world-changing entrepreneur. It reveals how he makes decisions and where he will take Amazon next.
Amazon is a case study in how to reinvent an entire industry. It is one that anyone in business ignores at their peril.
'Richard Brandt compellingly profiles one of the great internet executives of the era'
Stephen Leeb, author of The Oil Factor and Red Alert
"About this title" may belong to another edition of this title.
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One Click: Jeff Bezos and the Rise of Amazon.com
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Portfolio Penguin, 2011
ISBN 10: 0670920665
ISBN 13: 9780670920662
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One Click: Jeff Bezos and the Rise of Amazon.com
Published by
Portfolio Penguin, 2011
ISBN 10: 0670920665
ISBN 13: 9780670920662
Used
Paperback
First Edition
Seller: Alpha 2 Omega Books BA, Southampton, HANTS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Fine. Fine condition.Portfolio Penguin,2011.First UK paperback edition-first printing(1).Paperback(three small nicks and scratch on the edges of the cover and spine) in fine condition.The book is as new with a very small crease on the edges of the pages.215pp including Notes,index. First UK paperback edition-first printing. Seller Inventory # 9203
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