Islands of Profit in a Sea of Red Ink: Why 40% of Your Business is Unprofitable, and How to Fix It - Softcover

Byrnes, Jonathan L. S.

Softcover

ISBN 10: 067091956X ISBN 13: 9780670919567

Publisher: Viking, 2010

Synopsis

Nearly 40% of the average company is unprofitable. And most businesses are sustained by a small division whose earnings subsidize everyone else's losses. So how do we figure out where the profit is? Top companies around the world turn to MIT's Jonathan Byrnes to answer this question. Using his renowned process they quickly see which parts of their business are worth expanding and which are a drain on resources. Then, using Byrnes's 'profit levers', they turn unprofitable business into good business... and good business into great business. In this breakthrough book Byrnes reveals an uncomfortable truth: it's possible, even easy, for everyone to meet or exceed their budget targets and for the company to still have an enormous portion of its business unprofitable by any measure. He shows you how to change this by rethinking sales, customer relations and operations. Every company has enormous potential waiting to be unleashed. Islands of Profit in a Sea of Red Ink...

About this title

Review:

"Jonathan's rare combination of academic's insight and practitioner's experience has enabled him to create a series of important business innovations that have really worked." - Roy Shapiro, Philip Caldwell Professor of Business Administration and former senior associate dean, Harvard Business School "This is a comprehensive guide to improving your company's profitability. Every manager in your company should read it." - Vijay Govindarajan, Earl C. Daum 1924 Professor of International Business, Tuck School of Business, and coauthor of "The Other Side of Innovation" "Jonathan Byrnes delivers great news for managers: There is plenty of profit hidden in your company-if you know where to find it." - Sean Silverthorne, editor of Harvard Business School "Working Knowledge" "Jonathan Byrnes has created a systematic process for analyzing profitability. His research offers practical advice that will help organizations unlock their profit potential witho

About the Author:

Jonathan L.S. Byrnes is a Senior Lecturer at MIT. He has authored over 100 books, articles, cases, notes, and expert submissions. He wrote a monthly column on managing profitability, "The Bottom Line," in Harvard Business School's e-newsletter. Byrnes also runs a consultancy through which he has advised over 50 major companies and industry associations. He has served on the Advisory Boards of Objectiva Software and Autopart International, and is currently on the Advisory Boards of danoo, OCO, and WaveMark.

About this edition

• Publisher: Viking
• Publication date: 2010
• ISBN 10: 067091956X
• ISBN 13: 9780670919567
• Binding: Paperback
• Number of pages: 304