Pattern Recognition - Hardcover

Gibson, William

Hardcover

ISBN 10: 0670875597 ISBN 13: 9780670875597

Publisher: Viking, 2003

Synopsis

Cayce Pollard owes her living to her pathological sensitivity to logos. In London to consult for the world's coolest ad agency, she finds herself catapulted, via her addiction to a mysterious body of fragmentary film footage uploaded to the Web by ashadowy auteur, into a global quest for this unknown 'garage Kubrick'. Cayce becomes involved with an eccentric hacker, a vengeful ad executive, a defrocked mathematician, a Tokyo Otaku-coven known as Mystic and, eventually, the elusive footage maker.

In his first contemporary novel, one of the most influential writers of the past twenty years turns his attention to London, New York, the former USSR, and the ubiquity of modern branding - with dazzling results.

About this title

Review

In Pattern Recognition, William Gibson changes focus from the not-too-distant future of his slick, influential SF novels to a netwise vision of strangeness just hours or minutes from the present.

Talented, vulnerable heroine Cayce Pollard is an adept "coolhunter" with an intuitive gift for telling whether any image or logo will be a commercial flop. The downside is her tortured sensitivity--like an allergic reaction--to logo overexposure. She can just about bear to fly BA, but not cross-promoted Virgin...

When she's consulted by top ad agency Blue Ant and gives the thumbs-down to their designer's latest concept, the edgy urban paranoia begins. A porn-site URL that she never accessed appears in her browser history, and the phone's redial button goes somewhere it shouldn't. The same faces appear around her as she flits between continents. Small world. Worryingly small.

As new vistas open in viral marketing and stealth publicity, the big admen are all too interested in Cayce's private hobby: mystery fragments of haunting movie footage, released anonymously on the Web. This unknown "garage Kubrick" auteur has spawned a fascinated, obsessive online cult. Is this a brilliant marketing operation for a still-unknown product, or something with different, dark and painful roots?

Cayce's personal quest, or flight, converges on the source of the Footage, helped and threatened by memorably offbeat characters. In Britain, these include a pettily sadistic woman who seems to know Cayce's most carefully concealed phobias, and an embittered collector of obsolete mechanical calculators made in Liechtenstein. Tokyo: a lovesick Japanese geek whose "otaku" friends find a hidden digital signature in the Footage. Moscow: a strange girl whose uncle is a fabulously wealthy--and dangerously protected--Russian mafioso...

Here's Cayce in a Japanese hotel, showing that wittily lyrical Gibson view of the world and his deft use of brand names:

She uses the remote as demonstrated, drapes drawing quietly aside to reveal a remarkably virtual-looking skyline, a floating jumble of electric Lego, studded with odd shapes you wouldn't see elsewhere, as if you'd need special Tokyo add-ons to build this at home.

This world of glittering surfaces and pulsating data connections is mined with surprises, betrayals, flurries of violence and unexpected allies. This is a very 21st century novel: compulsive reading, and vintage Gibson. --David Langford

Review

A masterful performance. ("Chicago Tribune") One of the first authentic and vital novels of the 21st century. ("Washington Post Book World") Gibson nails the texture of Internet culture. ("New York Tiimes") Completely contemporary...his best book. ("San Francisco Chronicle Book Review") [An] eerie vision of our time. ("New Yorker")

"A masterful performance." --"Chicago Tribune"
"One of the first authentic and vital novels of the 21st century." --"Washington Post Book World"
"Gibson nails the texture of Internet culture." --"New York""Tiimes"
"Completely contemporary...his best book."--" ""San Francisco""Chronicle Book Review"
"[An] eerie vision of our time."--"New Yorker"
"A masterful performance." --Chicago Tribune

"One of the first authentic and vital novels of the 21st century." --Washington Post Book World

"Gibson nails the texture of Internet culture." --New YorkTiimes

"Completely contemporary...his best book."-- San FranciscoChronicle Book Review

"[An] eerie vision of our time."--New Yorker

"A masterful performance." Chicago Tribune

"One of the first authentic and vital novels of the 21st century." Washington Post Book World

"Gibson nails the texture of Internet culture." New YorkTiimes

"Completely contemporary...his best book." San FranciscoChronicle Book Review

"[An] eerie vision of our time." New Yorker"

"A masterful performance." Chicago Tribune

"One of the first authentic and vital novels of the 21st century." Washington Post Book World

"Gibson nails the texture of Internet culture." New YorkTiimes

"Completely contemporary...his best book." San FranciscoChronicle Book Review

"[An] eerie vision of our time." New Yorker

"

"A masterful performance."--Chicago Tribune

"Gibson nails the texture of internet culture: how it feels to be close to someone you know only as a voice in a chat room, or to fret about someone spying on your browser's list of sites visited."--The New York Times

"Completely contemporary...his best book."--San Francisco Chronicle Book Review

"[An] eerie vision of our time."--The New Yorker

"Pattern Recognition races along like an expert thriller, but it rides on a strong current of melancholy, of elegy for the broken and the vanished...Gibson knows he's building on ground zero."--GQ

"So good it defies all the usual superlatives."--The Seattle Times

"It turns out that William Gibson knows as much about the present as he does about the future...a masterful performance from a major novelist who seems to be just now hitting his peak. Welcome to the present, Mr. Gibson."--Chicago Tribune

"Gibson's first novel to take place in the present takes you on a reckless journey of espionage and lies and doesn't promise a safe return...wonderfully chilling...a dangerously hip book."--USA Today

"[Gibson], who invented the future with Neuromancer, shows he's just as skilled at seeing the present."--Entertainment Weekly

"A serious thriller set in the dystopian present...glossy [and] well-paced."--Time

Edition details

• Publisher: Viking
• Publication date: 2003
• ISBN 10: 0670875597
• ISBN 13: 9780670875597
• Binding: Hardcover
• Language: English
• Number of pages: 368