I Am Right You Are Wrong: From This to the New Renaissance;from Rock Logic to Water Logic - Hardcover
Synopsis
A claim that we can now for the first time in history, begin to understand how the brain behaves as a self-organizing system in which information arranges itself into patterns. de Bono contends that logic and argument has proved very useful in dealing with technical matters but less so for dealing with human affairs. The implications of this change are spelled out in this book which suggests that humour is the most significant activity of the brain, that language is good at description but very poor on perception and that argument, the very basis of our adversarial systems, is a poor method of exchange. He also suggests that the brain is designed to set up belief systems and how our very tradition of truth and logic is only another belief system that sustains itself.
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Review
An inspiring man with brilliant ideas. De Bono never ceases to amaze with his clarity of thought. (Richard Branson)
From the Back Cover
The classic work about choice in business and in life
Most of our everyday decision-making tends to be confrontational. Whether in large meetings, one-to-one or even in our own heads, opposite view points are pitted against each other. Ultimately, there must be a winner and a loser.
In I Am Right - You Are Wrong, lateral-thinking guru Edward de Bono challenges this 'rock logic' of rigid categories and point-scoring arguments which is both destructive and exhausting.
Instead he reveals how we can all be winners. Clearer perception is the key to constructive thinking and more open-minded creativity.
In overturning conventional wisdom, Edward de Bono will help you to become a better thinker and decision maker.
"An inspiring man with brilliant ideas. De Bono never ceases to amaze with his clarity of thought."
Sir Richard Branson
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