Synopsis
The 44th president's campaign manager reveals the strategies that he credits with Obama's successful primary and general elections, explaining how a combination of technology and grassroots organization is revolutionizing politics.
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About the Author
David Plouffe served as the campaign manager for Barack Obama's primary and general election victories in 2008. He was the architect of the strategy for both elections. Prior to running the Obama campaign, Plouffe served as a leading Democratic Party media consultant from 2001 to 2007, playing a key role in the election of U.S. senators, governors, mayors, and House members across the country. He lives in Washington, D.C.
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The Audacity to Win: The Inside Story and Lessons of Barack Obama's Historic Victory
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Viking Adult (edition First Edition), 2009
ISBN 10: 0670021334
ISBN 13: 9780670021338
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