Items related to Customer-driven Marketing: Lessons from Entrepreneurial...

Customer-driven Marketing: Lessons from Entrepreneurial Technology Companies - Hardcover

Smilor, Raymond W.

 
9780669211283: Customer-driven Marketing: Lessons from Entrepreneurial Technology Companies

Synopsis

A collection of articles by high-tech executives, consultants, and researchers on the role the consumer plays in high-tech marketing. Maintains that markets can be created where they do not already exist. Annotation copyright Book News, Inc. Portland, Or.

"synopsis" may belong to another edition of this title.