Synopsis
Eighteen papers presented at the 4th Annual Advertising and Consumer Psychology Conference held in Chicago July 1985 offer practitioners, and academicians' views in a review of current thought regarding consumers' cognitive and affective responses to advertising. Annotation copyright Book News, Inc. Portland, Or.
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Cognitive and Affective Responses to Advertising
Published by
Rowman & Littlefield Publishers, Incorporated, 1988
ISBN 10: 066914830X
ISBN 13: 9780669148305
Used
Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 17768786-20
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Cognitive and Affective Responses to Advertising
Seller: Buchpark, Trebbin, Germany
Seller rating 5 out of 5 stars
Condition: Sehr gut. Zustand: Sehr gut | Seiten: 432 | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar. Seller Inventory # 38500670/202