The Creative Advantage: How the Intersection of Science and Creativity Reveals Life's Ultimate Advantages - Softcover

Simonelli, Maria

Softcover

ISBN 10: 064893960X ISBN 13: 9780648939603

Publisher: Publish Central, 2021

Synopsis

Creativity is the most fundamental of human qualities, a unique trait of our species and the most important asset we have. It enables us to plan a future, to imagine what's possible and to imagine requires creativity.

Combined with your brain's 80 billion neurons you're already geared to have a creative advantage in life, so how can you use this to be your best creative self?

The Creative Advantage is a deep dive into the science that fuels creativity. It explains how we can rewire our brain, understand our motivators, modify our behaviours, boost our skillset and instill habits to give us an advantage in this rapidly changing and competitive world.

By demystifying creativity and demonstrating how these skills can be learnt, this book provides practical ways to tap into creative problem-solving techniques to incorporate into the everyday life choices.

With creative insight comes increased confidence to change your personal circumstances and in doing so the world around you, giving you understanding, knowledge and an advantage in all aspects of life.

About this title

About the Author

Maria Simonelli is a creative catalyst. She is the author of the successful book and program “Sweet Spot Careers: A practical and creative guide to a successful midlife career transition”, Maria has extended these powerful creative principles to drive the benefits of creative thinking in all aspects of everyday life. With qualifications in education, science, research, visual arts and neuroscience, she combines these disciplines to provide a unique connecting approach applicable in our personal and professional lives.

Edition details

• Publisher: Publish Central
• Publication date: 2021
• Language: English
• ISBN 10: 064893960X
• ISBN 13: 9780648939603
• Binding: Paperback
• Number of pages: 232