Items related to Be the Elephant: Build a Bigger, Better Business
Synopsis
Get big! A New York Times, Wall Street Journal, USA Today, and Business Week bestseller, Steve Kaplan’s 2005 book Bag the Elephant helped smart businesspeople win and keep those all-important elephants—the big, make-or-break customers. Now Be the Elephant shows businesspeople how to grow their businesses and become bigger. Steve Kaplan has owned 35 businesses, sold 30 of them, and has consulted with more than 100 companies, helping them to grow. Be the Elephant combines dynamic advice, deep real-life experience, and a friendly, no-nonsense writing style to take the mystery and fear out of achieving significant business growth. Kaplan gets readers to understand, without blinkers or delusion, the exact nature of their business. He then shows how to define objectives, identify risks, and get the operation on solid footing in preparation for growth. There are tips on creating the right strategy; how to avoid the Scylla and Charybdis of business growth—grow too slow and wither, or grow too fast and lose control; how to create a timeline; develop the all-important USP—unique selling proposition; and avoid the Five Killer Mistakes that can ruin your company. The book is illustrated throughout, including, of course, the many faces of Nellie the elephant.
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About the Author
Steve Kaplan is a serial entrepreneur and author of the national bestsellers Bag the Elephant! and Be the Elephant. He currently spends his time helping businesses and sales professionals grow. He is a highly sought-after public speaker and business consultant who has appeared on a variety of national media. His website is www.stevekaplanlive.com.
From the Back Cover
You run a $5-million consulting business, or a three-person bakery with a few corporate clients, or an Internet start-up heading into its sophomore year. You're a senior partner in a CPA firm, or a daughter taking over the family-owned factory. You're a sales professional looking to fatten your commission check.
You know that your business is living too close to the edge. You don't have a lot of flexibility or reserve capital, and profits have to eked out. And while you're happy not to have the giant headaches of a giant corporation (though you'd love to have the giant income), you're worried about Incredible Shrinking Business Syndrome...but just thinking about growing gives you the jitters. Welcome to Be the Elephant. Your path to getting bigger, and better, just got a whole lot clearer
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