Understanding Company Strategy: An Introduction to Thinking and Acting Strategically - Softcover

Houlden, Brian

Softcover

ISBN 10: 0631200908 ISBN 13: 9780631200901

Publisher: Wiley–Blackwell, 1996

Synopsis

The first edition of this book was written for students of strategy and executives who need to understand strategic thinking. The excellent response to the book from both groups has led to this revised and updated edition. Understanding Company Strategy remains a highly accessible and practical book which reflects the author′s many years of experience in advising companies on their strategic needs.

About this title

About the Author

Brian Houlden is Emeritus Professor at Warwick Business School, University of Warwick, UK.

From the Back Cover

The first edition of this book was written for students of strategy and executives who need to understand strategic thinking. The excellent response to the book from both groups has led to this revised and updated new edition. The book retains its emphasis on a clear exposition of the basic concepts requiring no prior knowledge of company strategy. Considerable attention has been given to updating and adding to the company examples it uses. This reflects both the fact that demonstrating the power of strategic thinking to improve a company′s performance comes through understanding real examples and that the strategic issues companies face change over time.

Equally, the whole field of strategic thought and analysis has also changed and evolved. Building on the new case material in the text, this new edition clearly reflects the latest advances in theory.

Understanding Company Strategy remains a highly accessible and practical book which reflects the author′s many years of experience in advising companies on their strategic needs. It is from these extensive contacts with so many managers facing real problems that the clarity and readability of the book has sprung. It remains an ideal introduction to the subject and is widely used on courses in leading business schools and in major companies.

Edition details

• Publisher: Wiley–Blackwell
• Publication date: 1996
• Language: English
• ISBN 10: 0631200908
• ISBN 13: 9780631200901
• Binding: Paperback
• Edition number: 2
• Number of pages: 266