The Design Dimension (revised Edition): The New Competitive Weapo: New Competitive Weapon for Product Strategy and Global Marketing - Softcover

LORENZ

Softcover

ISBN 10: 0631177485 ISBN 13: 9780631177487

Publisher: Wiley–Blackwell, 1990

Synopsis

`The necessary search for new and lasting bases of competitive advantage has no better starting point than these pages'. Tom Peters (author of In Search of Excellence and Thriving on Chaos. The Design Dimension examines the new revolution in product design, and its dramatic impact on the corporate strategies and commercial performances of a wide range of international companies. Lorenz rejects the idea of design as mere styling and considers it a vital competitive weapon in a global marketplace. He examines the work of innovators such as Sony, Olivetti, Ford and Philips - companies which have placed design at the centre of their operations with great success.

Edition details

• Publisher: Wiley–Blackwell
• Publication date: 1990
• Language: English
• ISBN 10: 0631177485
• ISBN 13: 9780631177487
• Binding: Paperback
• Edition number: 2
• Number of pages: 170