Understanding Company Strategy : An Introduction To Thinking And: An Introduction to Thinking and Acting Strategically - Hardcover

HOULDEN

Hardcover

ISBN 10: 0631170332 ISBN 13: 9780631170334

Publisher: Wiley–Blackwell, 1990

Synopsis

This is a basic introduction to company strategy which assumes no previous knowledge of the concepts and techniques involved. It is intended for business students and practising managers who are new to strategy. Designed to be accessible and practical, the book aims to show how strategic thinking can be developed in any company and how it can contribute to improving a company's performance. It also offers guidance on the implementation of strategic plans using case studies drawn from the author's consultancy work.

About this title

Review

"This book is very strong and positive. It is just what I needed to read before starting the MBA. Even now it has improved my understanding of the subject, its strength being in the application of common sense to a subject too often handled in a very theoretical manner." Tony Robinson, Chief Engineer, Land Rover Limited

"A Good practical guide for functional managers whose career advancement requires them to develop on understanding of corporate and business strategy." Michael J. Kinski, Chief Executive, Manweb plc

"The author makes the most convincing case yet why strategy and strategic planning are critical to success." Wilf Altman, Financial Times

"The book has been of considerable help to me. It has managed to draw my thinking out of the detail and on to a "higher" perspective and more balanced picture of issues. I passed copies of the book to two of my fellow directors, both of whom gave positive feedback." Brian Cameron, Commercial Logistics Director, Rover Group

From the Back Cover

The first edition of this book was written for students of strategy and executives who need to understand strategic thinking. The excellent response to the book from both groups has led to this revised and updated new edition. The book retains its emphasis on a clear exposition of the basic concepts requiring no prior knowledge of company strategy. Considerable attention has been given to updating and adding to the company examples it uses. This reflects both the fact that demonstrating the power of strategic thinking to improve a company′s performance comes through understanding real examples and that the strategic issues companies face change over time.

Equally, the whole field of strategic thought and analysis has also changed and evolved. Building on the new case material in the text, this new edition clearly reflects the latest advances in theory.

Understanding Company Strategy remains a highly accessible and practical book which reflects the author′s many years of experience in advising companies on their strategic needs. It is from these extensive contacts with so many managers facing real problems that the clarity and readability of the book has sprung. It remains an ideal introduction to the subject and is widely used on courses in leading business schools and in major companies.

Edition details

• Publisher: Wiley–Blackwell
• Publication date: 1990
• Language: English
• ISBN 10: 0631170332
• ISBN 13: 9780631170334
• Binding: Hardcover
• Edition number: 1
• Number of pages: 256