Items related to The Language of Advertising
Synopsis
Whenever we pick up a newspaper or magazine, turn on the television or look at the heardings on roadsides, we are confronted with advertisements. These do more than simply sell a product – they work in subtle ways to persuade us to accept the way of life and pattern of our needs that they depict. This book is a revealing study of the strategies of persuasion advertisers use and of the crucial underlying assupmtions advertising makes.
Focusing on magazien and newspaper advertising, the authors illustrate the reange of linguistic and visual techniques advertisers use to achieve emphasis and special effects. They consider how advertisements single out specific audiences for their address, and reveal the ways in which the advertiser preys on beliefs about sex roles and prejudices about social groups.
The Language of Advertising is not a book which simply presents the results of an analysis of modern advertising. It seeks throughout to equip the reader with the techniques for his or her own examination of advertising ideology and of the social functions of advertising today.
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About the Author
Torben Vestergaard is Professor of English at the University of Aalborg, Denmark
Kim Schrode is Research Associate in English at the University of Aarhuss, Denmark, and (1984–5) Visiting Scholar at the Annenberg School of Communications, University of Southern California.
"About this title" may belong to another edition of this title.
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The language of advertising (Language in society)
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Acceptable. Used - Acceptable. Ex-library with wear - may contain significant amounts of highlighting and underlining in pen or pencil. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-Q-036-03308
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The Language of Advertising
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:063110741X. Seller Inventory # 9245833
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The Language of Advertising (Language in society)
Published by
Blackwell Publishers, U.S.A., 1985
ISBN 10: 063110741X
ISBN 13: 9780631107415
Used
Hardcover
Seller: Shadow Books, Norwich, United Kingdom
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. Dust Jacket Condition: Very Good. As New Hardback Save For Name On Front Endpaper. Very Slight Rubbing To Dj. Seller Inventory # 071368-13
Quantity: 1 available
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The Language of Advertising (Language in society)
Seller: Sequitur Books, Boonsboro, MD, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: As New. Hardcover and dust jacket. Good binding and cover. Minor shelf wear. Clean, unmarked pages. x, 182 p. : illustrations. Seller Inventory # 2006020062
Quantity: 1 available