Synopsis
This title aims to provide junior marketing personnel and junior marketing managers with an introductory understanding of the principles of marketing and marketing management. The title starts with an introduction to the world of marketing by studying its various aspects, including a definition of marketing, the exchange process, the value adding functions of marketing, the role of marketing in economic development, the marketing process, marketing management tasks and, finally, the marketing concept.
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Applied Principles of Marketing and Marketing Management
Published by
Van Schaik Publishers, 2007
ISBN 10: 0627026931
ISBN 13: 9780627026935
Used
Soft cover
First Edition
Seller: Chapter 1, Johannesburg, GAU, South Africa
Seller rating 5 out of 5 stars
Soft cover. Condition: Very Good. 1st Edition. wraps are shelf rubbed and creased. light marks. well bound. very good copy.[S.K]. Our orders are shipped using tracked courier delivery services. Seller Inventory # aodt
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